Engagement — The Audit

Two weeks. One document. Zero ambiguity.

A forensic teardown of your email program and revenue systems — every flow, every segment, every leak — delivered as a single document with a prioritized 90-day roadmap and a dollar figure attached to each fix.

FreeTwo weeks · No cost, no catch

How it works

  1. Days 1–2 · IntakeYou grant read-only access to Klaviyo (or Mailchimp/HubSpot) and your store, and complete a short questionnaire on goals, margins, and history. Nothing changes in your account.
  2. Days 3–8 · Forensic reviewEvery flow, campaign, segment, popup, and integration gets examined against your last 12 months of performance — deliverability, timing, segmentation, and the gaps between them.
  3. Days 9–11 · Revenue-gap analysisYour numbers benchmarked against category standards, with each gap translated into a monthly dollar estimate so fixes can be ranked by return, not opinion.
  4. Days 12–14 · DeliveryA 60-minute walkthrough call plus the document itself: findings, the prioritized 90-day roadmap, and exactly what I would do first.

What's included

Full Klaviyo account & flow review
Campaign performance analysis, trailing 12 months
Deliverability & list-health assessment
Segmentation & targeting audit
Signup, popup & capture review
Platform integration check (Shopify, Recharge, Rivo)
Revenue-gap analysis vs. category benchmarks
Prioritized 90-day roadmap, ranked by dollar impact
60-minute walkthrough call
No cost, no catch — nothing to credit

Fit check

Built for you if

  • You’re doing $500K+/yr in e-commerce revenue and email feels underbuilt
  • You have a list and a Klaviyo account, but no one truly owns the channel
  • You suspect money is leaking but can’t point to where
  • You want a second opinion on an agency’s work before renewing

Not the right engagement if

  • You have no email list yet — start with capture, and I’ll point you in the right direction on a call instead
  • You’re not planning to act on the findings — this is real diagnostic work, not a formality
  • You need ads, social, or SEO audited — email and lifecycle is the lane

Questions, answered

Do you need access to our accounts?

Read-only access to your email platform and storefront, granted for the two weeks. I look; I don’t touch. Access is removed at delivery unless we continue.

What platforms do you cover?

Klaviyo is the home turf, and where the $7.15M in attributed revenue lives. Mailchimp and HubSpot programs are fully auditable too.

What's the catch?

None. It's a genuine two-week teardown, delivered whether or not we ever work together — the best way I know to show you how I think before asking you to pay for anything.

What if our program is too small for this to be worth your time?

Then I’ll tell you before we start. A five-minute look at your list size and revenue is enough to know — email me the basics and you’ll get a straight answer.

Book the audit.

Send the basics below and you’ll have a start date within one business day.

Goes straight to wc@williamchurchilldesign.com

Prefer to talk first? Book a call on the calendar or call 647 980 5908.