Case Studies
Numbers you can verify.
Two clients, two different disciplines — email & lifecycle marketing and full-scale brand & e-commerce design. Same standard: the work has to show up in the account, not just the portfolio.
Case study 01
Canadian Protein
A mature email program with years of history behind it — the easy wins were already gone. The mandate was to find growth inside a channel that had plateaued.
Email was already a mature channel — flows were live, campaigns were shipping, and the list was large. The ceiling wasn't a lack of activity; it was a lack of structure. Segmentation was broad, flow logic hadn't been revisited in years, and campaign cadence was reactive rather than planned.
Rebuilt the flow ecosystem end to end — welcome, browse and cart abandonment, post-purchase, win-back — against current segmentation, not the original setup. Moved campaigns onto a planned content calendar tied to product and promotional cycles, with subject line and send-time testing built into the cadence rather than run as one-off experiments.
$4.04M+ in attributed revenue, with email and SMS holding 38% of total brand revenue — the single largest channel in the account's mix, ahead of paid and organic combined.
Case study 02
MILLIONS.co
A funded athlete marketplace needed a full e-commerce rebrand and a design function built from the ground up — fast enough to keep pace with a startup's runway.
A newly funded athlete marketplace had a brand that hadn't caught up to its ambitions or its backing. No design system, no consistent merchandising standard, and no team structure to produce creative at the pace a growing marketplace needed.
Led a full e-commerce rebrand — identity, storefront design, and merchandising standards — while building and running the team behind it: 15 interns and 10 freelancers, coordinated into a functioning in-house creative operation instead of ad hoc contractor work.
A consistent, scaled design system supporting a marketplace backed by $12.5M in start-up funding, with measurable lifts to engagement and conversion across the storefront — proof that design discipline scales with a team, not just a single operator.
Want numbers like these?
Every engagement starts the same way — an audit of what's actually happening in your account today, and a plan for what moves the number that matters.